Work
These are design systems and campaigns for companies and causes, spanning identity, digital, print and social, and built to hold up across dozens of countries and teams.
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Global health
PSI rebrand
Identity, voice and brand system
I led PSI’s rebrand across 55 countries, working with the CEO, the Director of Communications and the agency Design Army. We boldly reflected PSI’s strategic plan and the rich mix of its interventions, cultures and stakeholders in a brand that was industry-leading and made an impact.
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Humanitarian
International Rescue Committee
Brand expression and campaign system
A campaign system and brand resources for a $1 billion humanitarian organization.
A brand has to bring the mission to life for every audience, everywhere it shows up.
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Refugee protection
HIAS
Brand refresh and creative operations
A fresh visual identity, and the creative operations to run it, for the world’s oldest refugee agency.
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Philanthropy and women’s health
Maverick Collective
Brand architecture and brand system
A brand built to attract investment in women’s health programs.
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Adolescent health
Adolescents 360
Program brand and print
A brand and print system for an international adolescent health program.
A brand has to speak languages from all over the world and never miss a beat.
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Journalism and environment
Orb Media
Plastics data campaign
Data design for a global investigation into plastic.
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International development and policy
Palladium
Advocacy creative and data tools
I led creative for Palladium’s advocacy work in 31 countries, from brands for programs worth up to $250M to the campaigns, reports, infographics and motion pieces that carried their research to ministers. I also designed interactive, data-driven digital products and websites.
