Adolescents 360
Program brand and print
A brand and print system for an international adolescent health program.
- Client
- Adolescents 360
- Sector
- Adolescent health
- Scope
- Program brand, guidelines, reports
- My role
- Brand and print design lead
1-minute version
- The challenge
- Adolescents 360 is dedicated to the sexual and reproductive health of adolescents internationally. It needed a brand that felt alive to young people and credible to partners.
- What we did
- We brought the program alive through brand and print design: the identity, brand guidelines and report design.
- The result
- The program won several million dollars in new funding, which extended its life.
Challenge
A program for adolescents has two audiences: young people, who need to feel it’s for them, and partners and funders, who need to trust it.
Solution
We built a warm, optimistic identity on circles, bright color and portraits, with guidelines and report layouts that turn data into clear charts.
Results
The program went on to win several million dollars in new funding, extending its life.
The system
Guidelines and reports from one program brand. Select any image to see it full screen.
What I’d add today
I’d co-create short videos with young people, in the formats they already watch, with safeguards built in. Teens trust what their peers helped make.