Creative director for companies and causes.
Leading brand and creative for global organizations.
Brands and the systems that bring them to life
All work- PSI rebrandIdentity, voice and brand systemGlobal health
- International Rescue CommitteeBrand expression and campaign systemHumanitarian
- HIASBrand refresh and creative operationsRefugee protection
- Maverick CollectiveBrand architecture and brand systemPhilanthropy and women’s health
- Adolescents 360Program brand and printAdolescent health
- PalladiumAdvocacy creative and data toolsInternational development and policy
Brands built to scale
I’ve led brand and creative for organizations from $200 million to more than $1 billion, with systems that hold up across dozens of countries and teams.
- $1B+40 countriesInternational Rescue Committee
- $650M55 countriesPopulation Services International
- $500M31 countriesPalladium
- $200M25 countriesHIAS
What clients say
-
PSI rebrand. Individual giving nearly doubled after the rebrand.
Thank you for all the amazing work that made us look credible, professional and an organisation with whom people want to partner.
-
International Rescue Committee. The campaigns helped raise over $30M online and at the Global Rescue Dinner.
Your hard work, reliability, and gentle way have been wonderful to experience. You made a great impact for IRC.
-
HIAS. Engagement and fundraising in Latin America rose 15%.
Thank you for securing such a fresh visual identity for HIAS that has inspired us around the world to highlight the stories of refugees.
-
Maverick Collective. One seed program attracted over $110M in follow-on grants and donations.
Thank you for your impeccable design and helping us bring the new Maverick Collective brand to life in such a beautiful and dynamic way.
Some of the clients, employers and funders of my work
How I help
Services
I work as a fractional creative director, or project by project, embedded with your team and directing freelancers and agencies where that helps. We build the system: the guidelines, templates and files that keep the brand strong in your team’s hands.
- Fractional creative direction
- Positioning, messaging and naming
- Brand identity and design systems
- Campaigns, launches and events
- Graphic design and art direction
- Guidelines, templates and AI brand DNA
“Thanks to you and your team for all of your brilliant design work for DISC, which you made appear effortless.”
Your brand has about a second.
In that second your donor or client decides whether to trust you, fund you, buy from you or partner with you. Meaningful work loses that second every day.
What I hear from leaders
Different organizations, the same few problems.
- “People don’t get what we do.”
- “We look less credible than we are.”
- “Our campaigns get attention, not action.”
- “Every team tells a different story.”
- “AI is multiplying our content, and the quality is slipping.”
What changes
- People get it in a second.
- The brand looks as credible as the work.
- Every team tells the same story.
- Campaigns turn attention into action.
Approach
What I do about it
There are three moves, and they come in order. Most projects use all three; some start with one.
-
Sharpen the message
I work out the strategy, positioning and story so they land in a second with the people you need most.
- Positioning and messaging
- Brand story
- Naming and brand architecture
-
Make the brand as strong as the work
I build identity and design systems that hold up in every office, channel and partnership, and in your AI tools.
- Visual identity
- Design systems and templates
- Guidelines and an AI brand DNA
-
Make it move people
I design brand marketing campaigns and launches around one clear action: a donation, a sign-up, a partnership or a sale.
- Campaign ideas
- Launches and events
- Social, email and advertising
About
I’m Pol Klein, a creative director. For more than 15 years I’ve led brand and creative for global organizations, from a 55-country rebrand to the systems their teams use every day.
I lead every project myself, from the first conversation to the finished files.