Orb Media
Plastics data campaign
Data design for a global investigation into plastic.
- Client
- Orb Media
- Sector
- Journalism and environment
- Scope
- Infographics, data visualization, web design
- My role
- Lead designer
- Partner
- Graphicacy
1-minute version
- The challenge
- Orb Media, a nonprofit newsroom, investigated plastic pollution worldwide. The findings had to be clear to readers everywhere, on any screen.
- What I did
- With Graphicacy, I led the design of the campaign’s infographics, plus web design and data visualization.
- The result
- The awareness campaigns exceeded their advocacy targets.
Challenge
The investigation rested on complex science and global data, and it had to work for readers on their phones.
Insight
Each chart makes one point, so readers get it in a second.
Solution
We designed the infographics and data visualization for phones first, and set them inside a clear, readable website.
Results
Clear charts did their job: the awareness campaigns exceeded their advocacy targets.
The system
The report on desktop and on phones. Select any image to see it full screen.
What I’d add today
I’d let readers look up the findings for their own country and share them. Local numbers travel further than global averages.