All work

Palladium

Advocacy creative and data tools

Research and policy data made human for ministers in 31 countries.

Client: Palladium
Sector: International development and policy
Scope: Advocacy programs, infographics, digital tools, motion
My role: Creative Director

1-minute version

The challenge: Advocacy programs in 31 countries had to move ministers of health and finance. The research was solid, but policy data doesn’t persuade on its own.
What I did: I led creative for the programs: research and policy data expressed in human terms, with infographics and digital tools that policymakers could use in the legislative process.
The result: The flagship $250M program was re-won and continued as Health Policy Plus.
Scale: 31 countries, over six years.

Challenge

A minister has minutes, not hours. Population, health and economic projections had to land in that time, and hold up under scrutiny from their own economists.

Insight

Numbers persuade when people see their own country in them. So every chart answered one question, for this country and this generation.

Solution

We worked country by country, producing advocacy campaigns, booklets for ministries, infographics, motion pieces, and an interactive tool that compared countries’ population age structures from 1980 to 2040 using UN data. The work was funded grant by grant, so it isn’t one system; it’s one way of thinking, applied in 31 countries. The corporate website was rebuilt in 2015 by an outside firm, with my oversight from the US office.

Results

The flagship program, $250M over five years, was re-won and continued as Health Policy Plus.

The system

The tool, the website and two policy reports. Select any image to see it full screen.

Palladium website home page with the line Palladium works with governments, businesses, and investors — **Website.** The corporate site, rebuilt in 2015 and still running.

The Catalyst news section of the Palladium website — **Website.** The Catalyst, the company’s news and perspectives section.

Palladium home page on a phone — **Mobile.** The home page on a phone.

Cover of a Malawi progress and fertility policy report, with type over a field of numbers — **Policy report.** Malawi’s progress and fertility policy, its type set over a field of numbers.

Cover of Kenya’s 2012 Health Policy Review, with photographs of a mother and child, a clinic and cheering children set in colored triangles — **Policy report.** Kenya’s 2012 health policy review, its photographs set in a band of colored triangles.

What I’d add today

I’d rebuild the tool as a light web app that works on a minister’s phone and refreshes from UN data every year.