Insights
Short, practical notes on brand marketing that works: what I’ve learned leading brands for global organizations, and what’s changing now that AI is part of every team.
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How to build a living brand system in the age of AI
Static guidelines can’t keep up with fast teams and AI tools. A four-step framework for a system that can.
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Your brand has about a second
What people decide in the first second, and how to design for it.
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Writing brand rules AI can follow
Words like “modern” mean nothing to an AI. What to write instead.