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POL KLEIN
Creative director for companies and causes. Brand marketing that works.
Business name: SHINE Studio.

WHAT I DO
- Brand strategy, positioning and storytelling.
- Visual identity, design systems, templates, and brand rules AI tools can follow.
- Brand marketing campaigns and launches.
- Fractional creative direction.

WHO I WORK WITH
- Companies and causes: startups and technology companies, including AI, growing businesses, and mission-driven organizations in global health, humanitarian work, philanthropy and education, across the U.S. and worldwide.

EXPERIENCE
- SHINE Studio. Founder and creative director.
- HIAS. Senior Director, Creative. $200M refugee agency serving refugees in 25 countries. Brand audit, refreshed visual identity, global collateral and templates, website refresh, creative operations.
- International Rescue Committee. Associate Director, Design and UX. $1B+ humanitarian organization in 40 countries. Campaign templates and branded resources, brand guidelines, website, UX and accessibility. Hired designers and led a team of up to twelve with agencies and freelancers.
- Population Services International (PSI). Head of Design. $650M health organization, 1,500 staff, 55 countries. Led the rebrand with Design Army: a new visual and verbal identity, keeping the logo with brighter colors, launched at the 50th anniversary.
- Palladium. Creative Director. Advocacy creative for international policy programs in 31 countries: research and policy data in human terms, with infographics, motion and digital tools for ministers of health and finance.
- Earlier: software engineering, then international technology business and diplomacy.

SELECTED WORK
- PSI rebrand: rolled out across 55 countries and launched with a 50th-anniversary identity, with Design Army (rebrand) and Fifty & Fifty (website). Individual giving nearly doubled after the rebrand, with new multimillion-dollar donors. Case study: https://polklein.com/work/psi
- International Rescue Committee: brand expression and campaign system. Over $30M raised online and at the Global Rescue Dinner. Case study: https://polklein.com/work/irc
- HIAS: brand refresh and creative operations. Engagement and fundraising in Latin America up 15%. Case study: https://polklein.com/work/hias
- Maverick Collective: brand architecture and brand system for PSI's experiential philanthropy initiative, with Teal Media. One seed program attracted over $110M in follow-on grants and donations. Case study: https://polklein.com/work/maverick
- Adolescents 360: program brand and print. Several million dollars in new funding. Case study: https://polklein.com/work/a360
- Palladium: advocacy creative and data tools for policy programs in 31 countries, including an interactive tool that compared population age structures from UN data. The flagship $250M Health Policy Project was re-won and continued as Health Policy Plus. Case study: https://polklein.com/work/palladium
- Orb Media: plastics data campaign, with Graphicacy. The awareness campaigns exceeded their advocacy targets. Case study: https://polklein.com/work/orb

WAYS TO WORK TOGETHER
- A project (typically 6 to 12 weeks).
- Fractional creative direction (one or two days a week).
- A campaign or launch (typically 4 to 10 weeks).

EDUCATION
- MPA, Harvard University (Kennedy School).
- MS, Engineering, Rutgers University.
- BS, Engineering, University of Vermont.
- Certificate, Graphic & Web Design, Boston University.
- Great Managers Program, Population Services International.

CONTACT
- Email: pol@polklein.com
- LinkedIn: linkedin.com/in/polklein
- Web: polklein.com