How I work
Brand marketing that works comes from three moves, in order. I lead every project myself, from the first conversation to the finished files.
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Sharpen the message
I start by listening to leaders, to staff, and to the people you want to reach. Then I write the one idea everything else hangs on, and the words that carry it.
- Positioning and messaging
- Brand story
- Naming and brand architecture
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Make the brand as strong as the work
A lean core brand, templates your teams will actually use, and clear rules, so every office and partner produces work that looks like you.
- Visual identity
- Design systems and templates
- Guidelines and an AI brand DNA
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Make it move people
Campaigns and launches designed around one clear action, built from the system so they’re fast to make and easy to adapt.
- Campaign ideas
- Launches and anniversaries
- Social, email and advertising
Sometimes the fix is bigger than a campaign.
When the brand itself needs work, I’ll show you why, and we’ll do it in steps so results show early. Most of the change happens quietly, inside the system, while the work keeps shipping.
Ways to work together
No two organizations need the same thing. These are the usual shapes.
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A project
A defined piece of work: a rebrand, a design system, a website, a report series or a campaign.
- Typical length
- 6 to 12 weeks
- You get
- A clear scope, fixed milestones, and finished files your team can use.
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Fractional creative leadership
A senior creative lead for your team and agencies, one or two days a week.
- Typical length
- 3 to 12 months
- You get
- Direction for your team, a steadier brand, and faster decisions.
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A campaign or launch
A focused push around one moment: a launch, an anniversary, an appeal.
- Typical length
- 4 to 10 weeks
- You get
- The idea, the assets to run it, and a clear measure of success.
Built for people and AI tools
Your teams will use AI to draft content whether or not you plan for it. I write the brand rules AI tools can follow (exact colors, type, voice and examples) as a brand DNA file, so drafts come out on brand.
Questions
How do we start?
With a conversation about what you’re working on and what success looks like. Then I send a short proposal with scope, timing and cost.
What does it cost?
It depends on scope. After our first conversation you’ll get a clear proposal with a fixed price or a monthly rate, before any work starts.
Do you work with our team and agencies?
Yes. I often lead in-house designers, freelancers and agencies, and I’m happy to fit into the way you already work.
Do you work remotely?
Yes, with organizations across the U.S. and around the world, and in person when it helps.
Can you bring in more people?
Yes. I lead every project myself, and can bring in trusted specialists (for example in animation, development or photography) when a project calls for it.